Billy Gene Shaw III - Founder & CEO

Brilliant marketing mind that has taught thousands of entrepreneurs and marketing enthusiasts how to build and scale a successful Advertising Agency.
What Comes With A Membership Of "The Gene Pool Elite"?
1. Every week you'll be invited to a new and private online training where I'll teach you a new skill, that you won't learn in school, but your business NEEDS to survive in 2018.
2. Each new monthly skill (4 weekly trainings) will be mailed to you on a USB Key to keep and reference forever. Just check your mailbox, open the package, plug it into your computer, acquire a new skill and start implementing.
3. If you miss the live trainings or want to access them online at a later time, don't worry! Just log in to your account and watch them on your own schedule. I'm even giving you instant access to the previous 10 skills (individually sold at $397) that I've already taught at no additional cost to you.
4. It gets even better! Every month I invite one of the world's most "G.E.N.E.I.U.S." entrepreneurs to share their expertise on the skill of the month.
5. Every day, you'll have exclusive access to our private Facebook Group that will provide ongoing support from our internal staff and like-minded entrepreneurs. Remember, you are the average of the 5 people you hang out with the most - so why not hang out with the world's most "G.E.N.E.I.U.S." (and most up-to-date) marketers.
If you want instant access to of all of the above... Just click the button below and fill out your information.
Below Is Just A Taste Of What You Will Get Instant Access To
That They Didn't Teach You In School:
SKILL #1: The Fundamentals of Persuasive Writing
  • The email sequence that resulted in over 300 paying monthly subscribers and $29,100 of recurring revenue in month 1
  • The 2-step ad campaign that resulted in over $50k in physical product sales within 4 days
  • 30 of our best subject lines and tips on constructing your own
SKILL #2: The Fundamentals of Great Video Content
  • The 4 different objectives of educational videos and how to choose the right call to action (CTA) for yours
  • My 6-piece, $137 video starter kit that helped launch my 7-figure business
  • Tools, scripts, and tutorials for creating great, cheap and easy video content. (No previous tech skills required)
SKILL #3: The Fundamentals of Effective Selling
  • The single campaign that brings us anywhere from $5k - $38.5k in a day
  • The only 5 reasons why someone wouldn't buy from you and how to overcome these objections
  • "Did I Earn The Close" Checklist
SKILL #4: The Fundamentals of Facebook Advertising
  • A step-by-step walk through of how to PROPERLY build and publish a ready to launch campaign (creating your ad account, crafting the ad, setting up targeting, landing pages, and everything in between) in less than 1 hour.
  • How to identify your dream customer (because you probably only THINK you know who this is) and target them in ways most Facebook advertisers don't know are possible.
  • How to come up with the perfect offer and strategy that will get someone to swipe their credit. Including an example of a sales funnel that converted cold traffic at 48%.
  • The 3 main components of a landing page, how to properly utilize each space, and choose the best Call To Action (CTA) to increase your conversion rate by up to 134% or more.  
  • A breakdown of one of our highest performing campaigns that generated about $1,000,000 in revenue.
  • Special training from guest speaker, Andrea Vahl, Co-Author Of "Facebook Marketing All-in-One For Dummies"
SKILL #5: The Fundamentals of Automation
  • Learn what you should be doing yourself or what robots/others should do for you and how to use technology to create more hours in a day
  • The automated webinars directly responsible for bringing in over $2 million dollars in revenue
  • The exact email and subject lines that allowed me to generate more than $10k in 2 hours using a masterfully crafted follow up sequence
SKILL #6: The Fundamentals of Live Streaming
  • What equipment you need to live stream and not look like an idiot when you're doing it
  • How to get strangers to show up to your live stream even if they've never heard of you before
  • What to say when you're live, and more importantly, how to SELL when you're live
SKILL #7: The Fundamentals of Prospecting
  • How to attract paying customers even if you feel like you lack credibility
  • You'll get my exact sales presentation we've used to close hundreds of clients and has worked for me over 90% of the time
  • My top 4 favorite FREE traffic sources that help us find our ideal clients
SKILL #8: The Fundamentals of A Membership Site
  • Show you step by step how we built our successful membership site that currently has over 500 paying members
  • My 4 favorite, tested and proven strategies that we consistently and predictably use to attract new members into the Gene Pool
  • The processes and reporting systems that you need in place to help prevent the loss of thousands of dollars of recurring revenue
SKILL #9: The Fundamentals of How To Tell Stories That Sell Sh*t
  • The 7 elements of a good story that I use for our ads that have generated millions of dollars in revenue
  • The 5 factors that I incorporate into all of our video ads to make them HOT!
  • I'll show you the exact (true) story we told that made us over $100k in one day
SKILL #10: The Fundamentals of Making Money
  • The 7 Aspects of Business (Scorecard) that will help you evaluate your income and earning power
  • Billy's personal CPA, who has managed millions of dollars in business revenue, explains everything you need to know about taxes, business finances, and how to avoid trouble with the IRS
  • A Special Guest teaches about earning power and how he was able to grow and sell one of his companies for $1.3 Billion. This intelligent philanthropist is also the recipient of 14 lifetime achievement awards and has been featured on shows like ABC's 'Extreme Makeover', CBS's 'The Doctors', Larry King Live, Steve Harvey, and Oprah
SKILL #11: Facebook Messenger Ads
  • The best time to use a Messenger Ad vs Sponsored Messages and how to set up each one, step-by-step, within Facebook's Power Editor.
  • The exact ads we ran that turned $11.80 in ad spend into $4,941 revenue and $19.07 in ad spend into $5000.
  • How we increased our ROI to 418% by selecting the proper ad placements and optimizing our bidding.
SKILL #12: Instagram Advertising
  • The 4 different Instagram features that you need to be using and how to actually use each one.
  • The 3 steps of a customers journey and how to get them to buy from you quicker.
  • How to build an ORGANIC following - the do's, the don'ts, and the tools you need
SKILL #13: Content Creation
  • How to easily create the most effective type of content on a consistent basis.
  • How to create professional video content without experience or a big budget.
  • How to monetize your content AKA get people to see it, pay attention to it, and take action.
SKILL #14: Lead Generation
  • How to avoid putting your business at risk by diversifying distribution channels and generating leads from multiple sources.
  • How we build a quality list of names, emails, AND phone numbers to avoid wasting time with unqualified leads.
  • How to communicate with and nurture your leads so that they actually buy what you're selling. #TextingVsEmailingVsCallingVsVoiceDrops
SKILL #15: Landing Pages
  • The first 2 things you HAVE to assess before you begin building your landing page. If you don't do this, your campaign might be doomed.
  • Bob Jenkins, Manager of Marketing Education at Leadpages, shares 5 mind-blowing tips to turn your landing page into a high converting one… including how to get FREE QUALITY TRAFFIC to your pages.
  • How to structure your landing pages and identify what to say to actually capture leads and make sales.
  • Worksheets we created to help you identify what you can and what you should up-sell or down-sell in your sales funnels... and how we format these one-time-offer pages.
SKILL #16: How To Write Ad Copy That Sells
  • We'll show you all the essential components of what a successful ad requires.
  • The exact 4 steps you'll need to attack before you can bring your ad to life!
  • Recognizing the most common objections/reasons people don't buy and ways on how to overcome all of these objections.
  • Special guest, Lianna Patch (from shows us methods on how to understand your audience, review mining, prioritizing messages, social proof and much more.
SKILL #17: Advanced Targeting
  • What exactly does it mean to "Boost" a post? We'll not only show you ALL of the capabilities of boosted posts, but we'll also show you all of Facebook Power Editor's capabilities and why you need to use both.
  • We'll show you how to get significantly cheaper leads by using the power of custom audiences.
  • Now that you know how to create engaging YouTube ads, we'll show you how optimize those ads to the most ideal audience and get more bang for your buck.
  • How to cater different messages to certain audiences and why this simple step will tremendously qualify your leads... saving you time in the long run.
SKILL #18: Video Production For GENEIUSes
  • We'll give you the essential tools you need in order to create your own productions... and surprisingly enough, it doesn't even have to cost you an arm and leg!
  • Want to build your brand, but you can't stand being in front of the camera? We may have your solution... Podcasts! Beyond that, we'll show you where to begin and how to execute properly.
  • The various different tactics we utilize in every single one of our videos to convey different emotions.
  •   Phil, the CEO/Developer/Co-Founder of TubeBuddy (one of the most useful browser extensions that integrates directly into YouTube to help you run your channel with ease) helps breakdown IN DEPTH the capabilities his extension has to offer. 
SKILL #19: Advanced Livestream
  • How we were able to generate over $55k in UNDER 3 hours on a Facebook live stream.
  • The recommended materials and equipment to use when going live.
  • An exact 6-step formula that will break down what to go over on a live stream and how to make money.
SKILL #20: Dissecting Ads That Don’t Work
  • The only 6 problems that can go wrong when running an advertising campaign.
  • The exact process that allows us to fix our broken funnel over and over again.
  • The elements you need and don’t need in order to create a landing page that works well and converts on your first try.
SKILL #21: Retargeting on Facebook, YouTube, and Instagram
  • The ability to “stalk” your ideal customers everywhere they hang out, such as Facebook, Instagram or YouTube, until they buy.
  • How to get your ad seen for as cheap as $0.01-$0.05 a view… and sometimes views that don’t even cost us a single penny!
  • Brad Martineau’s (from Sixth Division) teaches his proven follow up sequence that doubled his conversion rate and revenue.
SKILL #22: Content Creation 2.0
  • Our #1 money-making and easy-to-use software that allows us to use multiple camera angles, add music, images, backgrounds, domain and text overlays and more to our live streams… and it also helped us make $56,000 in 3 hours.
  • How we were able to make $136,878 in 4 days with one video.
  • The tool we use to manage, organize and even recycle the mass amount of content we put out.
SKILL #23: Sales, Negotiations and Contracts
  • How to sell any product or service by identifying where your customers wants to be and convincing them that you can get them there.
  • Special Guest, Alex Jeffereys, a master salesman, teaches the 4 stages to make a sale happen, which includes what to do before getting the leads, the pre-call, the on-call, and the follow-up.
  • How to use the 5 steps of objection handling to turn skeptics and doubters into customers.
  • Special guest, Attorney Suzanne Dibble teaches about the dreaded GDPR and how not to get sued.
SKILL #24: Internal Operations
  • How to identify who your next hire should be in order to scale your company efficiently… and what you need to know about firing too.
  • How to build a company culture that’s fun to be a part of and impresses outsiders. 
  • How to outsource using our favorite tools and processes to make sure you choose the best people to carry out your jobs at the most affordable rate.
  • Special guest, David Brownlee teaches how to implement customer service in your business, grow your business, increase your revenue, and create a steady stream of referrals. 
SKILL #25: Facebook Ads 2.0
  • Learn how to create profitable ads after the major updates Facebook made to their interface, targeting features, and capabilities.
  • We'll walk you through, step-by-step, while we share our screen, how we create our campaigns in Ads Manager and why we do it the way we do. We've also provided 2 checklists we always use to make sure we don't forget a costly step! 
  • 4 very helpful "tricks" aka campaign strategies that we like to use to make sure our ads convert as cheap as possible for as long as possible.
SKILL #26: Skill 26 - Understanding Metrics & Optimizing Ads
  • The 3 most important metrics you NEED to be paying attention to in order to tell if your ads are actually performing well.
  • Learn how to customize your dashboard and read the stats in your Facebook Business Manager and Ads Manager so you can easily see, at a glance, how your campaigns are doing. 
  • Two worksheets to calculate your costs, profit, and maximum amount you should spend to acquire a new customer.
  • Understand which metrics actually matter when it comes to your web pages and emails so you can easily track what you need to fix in your campaign.